Everlane ‘Playback’

A.I. Spec Ad for the clothing company Everlane.

Tools used:
ChatGPT, Midjourney, Runway Frames, Kling, Runway, and Topaz

Scroll down to see how it was made

SeanGPT

After researching Everlane’s Target Audience, I submitted a prompt describing a persona, inspiration images of Simon Stahlenhag’s work, and Everlane’s URL, to a custom marketing GPT.

MidJourney

Once I discussed the campaign in depth with the custom transformer, we made a Shot list for a 30 second ad. But this duration quadrupled because I was having too much fun with the tech.

To style the images, I uploaded Everlane’s brand photos to Midjourney’s ‘Moodboard’ feature. From there I generated style guide images that were used as ‘weights’ for every subsequent image.

Storyboards

Using the Everlane style weight images, I generated Storyboards for each shot / scene.

Casting

I prompted for hundreds of generations in search of an Anchor Reference Image, using a gray, studio backdrop, and an ‘even lighting’ description.

The Deck

From here, I created the campaign slide deck with the help of the same custom transformer.

Slide 1
Slide 2
Slide 3
Slide 4
Slide 5
Slide 6
Slide 7
Slide 8
Slide 9
Slide 10
Slide 11
Slide 12
Slide 13

References + Frames
I combined Midjourney and my Frames Character Spread using reference slots and prompts to place the character in the scenes described in the shot list.
5 & 10 Second Generations
I generated videos using Runway’s latest Gen-4 Model. After performing the voice over myself, I used Runway’s Speech Generator to create the voices of each character.
Physics & Action

I used Kling 2.1 for scenes with multiple people, complex walking shots, and visual effects.